This project was for the annual Humanrace Festival of Sport in Cornwall. The festival encourages locals and non-locals alike to take part in various sporting activities including triathlons, individual events and beach activities. The campaign consisted of a total of four poster designs. The first poster was to promote the event in collaboration with First Great Western, as one of the major sponsors of the event. These posters were put up from London Paddington along the route towards Marazion in Cornwall. Other poster for the event also included a more sport focused poster with more information on the event, a poster put up in the St Aubyn Estates pubs in collaboration with Tribute (as another major sponsor of the event) as well as a poster promoting the music festival taking place during the event, showcasing various local bands.