Smoke Shak business proposal

This project consisted of a business proposal and the initial branding for a pop-up restaurant in the food market of Brixton. The restaurant’s concept was based on a traditional Caribbean-style barbecue, using a coal-pit style smoker. The meat is slowly cooked and smoked for several hours to results in fall-off-the-bone meat with a unique taste. The theme of the restaurant needed to be laid-back and reflect the Caribbean lifestyle, but also with a rustic and rugged look without pretending to be anything it’s not.


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