Iconic branding: Shell

For more than 100 years the word “Shell”, their Pecten emblem, and the distinctive red and yellow colours have identified the Shell brand and promoted their corporate reputation. These symbols have stood for the quality of their products and services, and represented our professionalism and values around the world. Although after a few minor changes to the logo, in essence it’s stayed the same over decades and is still one of the most recognisable logos, proven by the fact that the symbol is used on it’s own.


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