Branding special: The 10 biggest logo redesigns of 2012


Whenever a well-known logo gets redesigned, the design community tends to be up in arms. The Twittersphere is comments along the line of “Awful!”, “Terrible!” and “My five-year-old sister could have done a better job!”. But is this just a case of people not liking change? In the fullness of time will these logo redesigns be recognised as an inspired step forward, a necessary step in modernising the brand?

Well, here’s a great opportunity to take stock and decide, as we take a look back at some of the biggest logo redesigns of 2012.


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