For many designers, the word ‘trend’ has a negative connotation, tarred with images of blind imitation of whatever’s hot at any given time, rather than genuine innovation and independent creative thought.
So rather than serving you up seasonal, flash-in-the-pan trends that you’d frankly be a fool to follow, here we’ve provided an essential overview of 20 longer-lasting styles and movements that have genuine impact on creative professionals.
Notable in 2012 is the trend for pared-back minimalism, which cuts through the noise with considered use of white space, clean type, bold, simple shapes and limited colour palettes, rather than ladling on special treatments and effects – and we’ve covered several applications of this here. Likewise, the current consumer desire for authentic, unique products that give a sense of heritage rather than bland mass-production manifests itself in several smaller ways too. You’ll find a few wildcards in there, too – so read on for your snapshot overview of the design trends from 2012.