Design Classics: The Man with the Golden Arm by Saul Bass

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As a graphic designer Saul Bass (1920-1996) created some of the most iconic logos in American corporate history but it is work in films, where he almost single-handedly re-defined what titles and credits could achieve in cinema, for which he is probably best remembered.

Describing his ground-breaking work on Otto Preminger’s The Man with the Golden Arm, Bass’ obituary writer described him as “..the minimalist auteur who put a jagged arm in motion in 1955 and created an entire film genre…and elevated it into an art form.”

Bass’ style had always been minimalist, using simple geometric shapes and symbols to carry mood and message. His art and typography was often intentionally identifiable as hand-drawn to further carry over the meaning he wanted to convey to an audience

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