Month: November 2013

Packaging design: PURO Premium Water by Odysseas GP

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“During the first Designathon, a 48 Hour Design Challenge that took place in Athens, we were assigned the branding and web design of the –fictional- bottled water brand, Puro. Our task was to design the logo for the base product, as well as two side-logos for the Still and Sparkling Water counterparts after being given a short brief as well as the sitemap and copy for the website.”

Inspiration: Dog Collages by Peter Clark

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Peter Clark is an epically-talented collage artist who focuses much of his expertise on creating dog collage portraits. The workmanship evidenced in his pieces completely blows me away. Peter uses an extensive collection of found papers as his palette “which are colored, patterned or textured by their printed, written, or worn surfaces.” He uses this found media to “paint” his collages. And the results are completely stunning!

Tips and Tricks: Guidelines For Better E-commerce Navigation And Categories

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Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. We set out to explore how users navigate, find and select products on e-commerce websites, using the home page and category navigation.