Font of the week: Hurme Geometric

Toni Hurme’s long history in branding and packaging work often led him in search of typefaces that were yet to exist. Five years ago, that search led him to discover type design. He’s been running his type foundry, Hurme Design, ever since. Toni’s first commercial release, Hurme Geometric, is based on a practice he’d used frequently in his graphic work: expanding a single concept into a wide range of possibilities.



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