Month: October 2014

Branding: Tallinn Music Week 2014

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Starting with the idea that new, undiscovered music is like some rare animal,  the design is built around a tropical plant visual, created by young painter Eleriin Ello. Somewhat unexpected pink colour and distinctive typography complete the identity, which was applied to a wide range of materials.

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Inspiration: Paper Illustrations by Eiko Ojala

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Eiko Ojala is a illustrator and graphic designer. He lives in Tallinn, Estonia. He works mostly digitally and draws everything by hand. Within his work process Eiko likes to study the forms of shapes, and to work closely with light and shadow. He likes to keep his illustrations minimal and well-advised. Eiko combines consummate craftsmanship with a healthy sprinkling of wit. – See more at: http://abduzeedo.com/paper-illustrations-eiko-ojala#sthash.1kvQRNEM.dpuf

Font of the week: Estander by Luciano Vergara

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Today’s font of choice, Estandar, was created by graphic and type designer Luciano Vergara. Available from HypeForType, the Estandar is described as being ‘a retro and vintage wayfinding sans serif font, inspired by old signage in central park and Europe’.

Estandar Regular is available as a free download fromHypeForType, where other weights of the font family can also be purchased.

Opinion: Branding is dead. Packaging is the new black.

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Branding is well steeped in the marketing, design and advertising industries and you hear about it everywhere and let’s be honest, it’s a bit of old news. It’s been the buzzword ever since advertising went a bit cold after the 80′s and 90′s. People needed another way to compete beyond the razzle and dazzle entertainment of advertisements. So branding was born, as a ‘new and better’ way to connect with the people that you want to buy your product.