branding

Opinion: Branding is dead. Packaging is the new black.

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Branding is well steeped in the marketing, design and advertising industries and you hear about it everywhere and let’s be honest, it’s a bit of old news. It’s been the buzzword ever since advertising went a bit cold after the 80′s and 90′s. People needed another way to compete beyond the razzle and dazzle entertainment of advertisements. So branding was born, as a ‘new and better’ way to connect with the people that you want to buy your product.

Branding: Daughters of the Empire branding

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Based in Vancouver, Canada, Daughters of the Empire is a clothing boutique representing a passion and love for quality pieces that last a lifetime. It features up-and-coming, innovative and independent designers from around the world in search for the finest, quality goods and garment. DOE is passionate about the lines they carry as well as the inspiring people behind these lines, which are handpicked to represent the shop.

Inspiration: Daniel Hopwood branding by Two Times Elliott

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Identity work for London-based interior design practice Daniel Hopwood. The project included logo generation, (with custom logotype and pictorial mark), stationery set and responsive website design and build.

Print processes such as blind de-bossing and a reduced colour palette were used to compliment his exclusivity within the market and help cement his position. Using 100% recycled paper stocks of varying weights and shades, help reinforce his practices beliefs of sustainability and quality.

Packaging design: PURO Premium Water by Odysseas GP

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“During the first Designathon, a 48 Hour Design Challenge that took place in Athens, we were assigned the branding and web design of the –fictional- bottled water brand, Puro. Our task was to design the logo for the base product, as well as two side-logos for the Still and Sparkling Water counterparts after being given a short brief as well as the sitemap and copy for the website.”

Inspiration: Daniel Hopwood branding by Two Times Elliott

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Daniel Hopwood Identity

Identity work for London-based interior design practice Daniel Hopwood. The project included logo generation, (with custom logotype and pictorial mark), stationery set and responsive website design and build.

Print processes such as blind de-bossing and a reduced colour palette were used to compliment his exclusivity within the market and help cement his position. Using 100% recycled paper stocks of varying weights and shades, help reinforce his practices beliefs of sustainability and quality.

Inspiration: Rocky Mountain National Park Centennial logo by Christopher Dina

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In 2014 Colorado State’s Rocky Mountain National Park will begin a year of festivities celebrating it’s 100th Anniversary. In need of a logo for educational, promotional, and marketing pieces, the Rocky Mountain Nature Association and Rocky Mountain jointly sponsored a logo contest.