Branding: Big Brand Theory by Ewan Yap


Designer Ewan Yap, from Kuala Lumpur, Malaysia explore the principle of “BIG BRANG THEORY”; cropping out each brand’s identity as much as possible while maintaining it’s integrity. “Creating a series of experimental packaging design based on the principle of BIG BRAND THEORY. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible yet maintaining it’s integrity and comprehension at the same time enhancing the aesthetic value”