packaging

Opinion: Branding is dead. Packaging is the new black.

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Branding is well steeped in the marketing, design and advertising industries and you hear about it everywhere and let’s be honest, it’s a bit of old news. It’s been the buzzword ever since advertising went a bit cold after the 80′s and 90′s. People needed another way to compete beyond the razzle and dazzle entertainment of advertisements. So branding was born, as a ‘new and better’ way to connect with the people that you want to buy your product.

Packaging design: Heineken Cube Concept

Designed to overcome the overly loss of space between the cylinders of beer, Heineken Cube optimizes storage all along the chain: from manufacturer to consumer.

It generates a significant fuel economy during transport. Its minimalist form gives it a strong visual identity and integrates symbolic object as in consumer memory. A new way of drinking, economic and ecological …